It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern…
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern…
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern…
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology, adding a whole new level of comfort and control. With a range…
The Electra Townie® 7D is the best-selling bike in the US for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright…
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend…
A bicycle that brings the fun back under the sun Enjoying the pleasure of cruising down the boardwalk has never been easier or at such a great value. The simplicity and joy of the S Series Schwinn®…
The brand new Oppy SF range builds on the great looks and metro-practicality of our drop-bar Oppy S range. Now with an upright, fast city geometry, riser bars and wide, grippy tyres. The Oppy SF…
Ride the XDS Broadwalk along sandy roads, confident that your Shimano Nexus drivetrain will keep maintenance minimal. Low step through alloy frame and chainguard let you ride in whatever makes you…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…