Ride comfortably in cool conditions with Rapha's Core Long Sleeve Jersey. Made of a thicker fabric than the Short Sleeve Core Jersey, and with a fleece-brushed inner, you’ll stay snug throughout any…
The Fuel EXe 9.7 redefines e-mountain biking with a revolutionary motor that tucks away neatly for a ride that's light, lively and just as playful as a traditional mountain bike, with the added…
Whether you're a causal rider or a committed commuter, you need a solid helmet. Protect your head and do it in style with an Electra helmet. Electra helmets: Making messy hair cool since 2016. -…
Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between exciting colours and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. -…
Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between exciting colours and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. -…
Whether you're a causal rider or a committed commuter, you need a solid helmet. Protect your head and do it in style with an Electra helmet. Electra helmets: Making messy hair cool since 2016. -…
Whether you're a causal rider or a committed commuter, you need a solid helmet. Protect your head and do it in style with an Electra helmet. Electra helmets: Making messy hair cool since 2016. -…
Whether you're a causal rider or a committed commuter, you need a solid helmet. Protect your head and do it in style with an Electra helmet. Electra helmets: Making messy hair cool since 2016. -…
Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between awesome colors and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. -…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology, adding a whole new level of comfort and control. With a range…
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern…