Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between exciting colours and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. -…
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front & rear linear-pull brakes & Electra’s Flat Foot Technology®, the Townie® 7D is the…
The K-EDGE Road Chain Catcher is THE Original Chain Catcher used by professional cyclists & pro teams around the world, in all types of racing including prestigious Olympic Games, World…
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology, adding a whole new level of comfort and control. With a range…