No longer an insider only niche brand, Canadian bike company Norco now sit as one of the most popular offroad bike brands. Especially in the mountain bike scene, Canada's number 1 bicycle brand has almost achieved cult status and was also one of the first manufacturers to offer suspension forks on bikes so that they could really go off-road. It all started way back in 1964, when Norco founder Bert Lewis set himself the humble task of building better bicycles in a converted chicken coop. Norco was certainly not the plan for Northern Cycle Industries to become a world-renowned bicycle brand, but the cycling world is certainly better off for its involvement.

Technologies and Innovations

Technological innovations are an important goal for the development of bicycle manufacturers. Norco bikes are created through constant design and innovation, and the brand's long history, and high level of expertise has enabled the development of a wide range of features.

Gravity Tune

The Gravity Tune System optimises the geometry of Norco mountain bikes to allow all riders, regardless of their size, a balanced ride. By using a fixed ratio based on the wheelbase across all frame sizes, Norco's Gravity Tune system ensures that the rider's weight is always optimally distributed over the bike.

ARC

This technology stands for Applied Ride Compliance and is built into Norco road bikes. There is an ARC Endurance and an ARC Race, both with specially optimized compliance. The ARC Race has a stiffer frame that puts more emphasis on power transfer, while the endurance versions with ARC frames offer more stability and comfort for longer rides.

MTB and BMX Pioneers

As early as 1984, Norco Bikes began developing and manufacturing mountain bikes, at that time without a suspension fork but with a particularly stable and flexible frame. Seven years later followed with the legendary Rampage, North America's first modern hardtail, and three years later the FTS dual suspension bike. Norco was also active early on in the booming BMX scene and supported young talents with its bikes. In 1973 the Canadian brand introduced the first full suspension BMX in Canada and in 1980 founded its first Factory BMX team, which dominated the scene in the following years. As a pioneer of MTB and BMX, dirt was ingrained in their DNA, and Norco produced two of the first Street & Dirt Jump specific bikes in 2001. Numerous successes followed, especially in the areas of dirt jump, downhill and enduro. But the Norco bikes were also able to prove themselves in road racing.

While the primary focus is on the mountain bike sector, the brand also has a wide range of models for all riding styles. These include E-Bikes, Gravel Bikes, Kids Bikes, Urban Bikes and more!

Popular mountain bike models from Norco are:

Storm: entry-level hardtail
Charger: cross country hardtail
Revolver: Competitive cross country racing
Fluid: entry-level dual suspension
Optic: trail dual suspension
Sight: Aggressive trail and all-mountain dual suspension
Range: Enduro dual suspension
Aurum: Downhill dual suspension

Buy Norco bikes now on BikeExchange

Are you looking for Norco Bikes in Australia but can't find the right dealer? No problem! In our online marketplace, you will find all stores with Norco bikes in stock, and you can easily compare all offers on our online marketplace. Use the search and filter options, and you'll be looking at your dream ride no time!